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72 Morristown Magazine In April 2021, the company announced it had offi- cially achieved Certified B Corp status, putting it in the company of responsible brands like Patagonia and Ben & Jerry’s as a vetted, socially-conscious company proven to balance purpose and profit. Its business decisions were determined to be not only financial, but also based on consideration of the well-being of its workforce, supply chain, con- sumers and the environment at large. The company also announced rigorous outco- me-based sustainability commitments focusing on three core areas: regenerative farms, responsible operations (for example: 100% sustainable packa- ging), and thriving communities (reducing green- house gas emissions!), with a goal to achieve them by 2027. TOXIC GMOs? OH, HECK NO HBF’s regenerative farming initiatives include pasture rotation, reseeding, and tree planting to improve soil health and sequester carbon. They never use toxic GMOs. Nelson is a Handsome Brook Farms farmer.